EPIX Partners with Networks’ Distributors to Participate in New Branding Campaign
New York, NY, April 9, 2012 – EPIX today announced the launch of its first-ever national major brand building campaign, highlighting its exclusive line-up of Hollywood theatricals and promoting its “WE GET BIG MOVIES” platform. At the heart of the campaign is Marvel Heroes Weekend – a three day marathon of superhero movies including Iron Man 2, Thor, and the U.S. television premiere of Captain America: The First Avenger all in celebration of the highly anticipated theatrical release of The Avengers on May 4. Marvel Heroes Weekend will be hosted by Avengers creator Stan Lee and runs April 27-29 as part of a larger free EPIX preview for all subscribers of affiliate partners. The free preview will be available to over 30 million homes nationwide, with over 150 titles available On Demand and more than 3,000 movie titles available online at EpixHD.com and through EPIX apps.
The EPIX campaign is supported by a television advertisement that will be broadcast across all major networks including ABC, CBS, NBC, FOX, CW and select cable networks. In addition, EPIX has a network radio partnership with Clear Channel Media and Entertainment and Premier Radio Networks on Ryan Seacrest’s nationally syndicated radio shows as well as local radio in the top media markets across the country. Print advertisement placements will appear in major media outlets including The New York Times, New York Post and The Los Angeles Times later in April. Additionally, the campaign includes a cross promotional relationship with Marvel and Disney and tickets to the world premiere of The Avengers in Los Angeles as part of a national sweepstakes giveaway.
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EPIX, a joint venture between Viacom Inc. (NASDAQ: VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE: LGF), is a premium entertainment service available on television, video-on-demand, online and on consumer electronic devices. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood hits, classic feature films, documentaries and original concerts, comedy and sporting events on all platforms. EPIX delivers more than 3,000 titles to authenticated subscribers on EpixHD.com and on hundreds of devices including Xbox 360 consoles, Android™ tablets and mobile phones, Roku® players, Samsung® Smart TVs and Blu-ray™ players, Apple® iPads®, iPhones® and more. EPIX is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.
Sloane & Company