Most Recent EPIX Free Preview Weekend Saw a Notable Spike in Viewership on Devices, with Downloads Tripling and over 200,000 Hours of Content Streamed
Nielsen Data Finds Video App Users Are Mostly Between the Ages of 25 – 34 Years Old
New York, NY, & Boston, MA, May 21, 2012 – EPIX today released data about the performance of its apps that demonstrate that its free previews which coincide with the marketing of free downloads of its apps on mobile devices and consumer electronics has enhanced EPIX’s ability to reach new, younger audiences, which enhances the value of pay TV subscriptions. Through freeviews on EPIX apps in addition to the linear channel and On Demand, EPIX has reached an extended audience to both increase awareness of the network and drive potential new subscribers for distribution partners. EPIX, the multiplatform premium entertainment service, made this announcement at the National Cable and Telecommunications Association (NCTA) 2012 Cable Show in Boston.
Over the most recent EPIX free preview weekend, April 27-29, EPIX streamed over 200,000 hours of content to viewers via the EPIXapp. Additionally, the number of downloads of EPIX apps tripled over the weekend compared to the entire previous month.
To date there have been five million downloads of the EPIX app on all devices, including Android powered phones and tablets, Roku players, Xbox consoles, and iOS devices like the iPad, iPhone, and iPod Touch. In the past 6 months, EPIX app downloads have more than doubled since the launch on Xbox and iOS devices.
“From the very creation of EPIX, we have focused on our multiplatform strategy with a goal of building awareness of the EPIX brand and lowering the average age of our viewer so that we are able to create a whole new generation of pay-premium TV subscribers. The incredible popularity of apps when combined with their availability on multiple devices, our great movie content and a free preview has led to increases in downloads, authentication and engagement with EPIX among consumers. We are now focusing on working with our partners to capitalize on these marketing strategies and are confident that together we can convert the consumers from these weekends into paying subscribers benefiting both EPIX and our distribution partners,” said Mark Greenberg, CEO and President ofEPIX.
EPIX, a joint venture between Viacom Inc. (NASDAQ: VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE: LGF), is a premium entertainment service available on television, video-on-demand, online and on consumer electronic devices. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood hits, classic feature films, documentaries and original concerts, comedy and sporting events on all platforms. EPIX delivers more than 3,000 titles to authenticated subscribers on EpixHD.com and on hundreds of devices including Xbox 360 consoles, Android™ tablets and mobile phones, Roku® players, Samsung® Smart TVs and Blu-ray™ players, Apple® iPads®, iPhones® and more. EPIX is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.
Sloane & Company