A former elite tennis athlete, Sasha Exeter is the founder and creator of SoSasha.com, a website which aims to inspire and empower women to be their best selves be it in fashion, food or fitness. The Canadian has quickly gained notoriety in the industry through her partnerships with an impressive list of global brands including Joe Fresh, Cadillac and Activia, but it’s her inspiring story of how she took a chance on creating her own brand and how she has battled her chronic illness through diet and exercise that has really resonated with people. Sasha’s work has been featured in a number of publications including Flare, Self and the New York Times.